What a Social Media Marketer Should Know…

(By Samir Balwani)

Social media marketing is a difficult field to master. To truly master it, marketers must understand multiple fields of study.

People feel that social media marketing is simple to understand because everyone already uses social media. Sure, the concept is simple – be a good person, interact online, and monitor your brand.

The truth is that building a community is one thing, but getting them to do something is entirely a different story.

So what do smart marketers know that everyone else doesn’t? They know that understanding “marketing” by itself, means nothing. It’s when you bring together learnings and understanding from other fields do you fully master marketing.

Let’s explore a few important fields of study and just what they mean to a marketer…