Facebook may be the biggest social-networking site but when it comes to business, Twitter seems to be the favorite; at least among the Fortune Global 100 companies.
A whopping 65% of the Fortune 100 companies, own a Twitter corporate account. On the other hand, about half of the companies own a Facebook page and/or YouTube channel. Blogs are less well received with only one-third adopting content strategy, with a low average of 7 post per month published.
Interestingly, one-fifth of the companies employ all 4 social platforms as part of their social strategy.
There isn’t any hard and fast formula to pick social channels for your business. A guide, if I can call it, is to understand your business needs, constraints, social strategy and audience. Only then, can one make an educated choice.
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