Matrix: How To Choose Social Media Programs by Brand, Lifestyle, Product or Location

(From Web Strategy by Jeremiah by Jeremiah Owyang)

Brands confused by choices on how to deploy social media programs
I recently spoke to the global marketing team at a large technology company, and one of the questions being wrestled with was deciding if social media efforts should be setup by brand, vs product teams wanting to create their own unique pages and experiences. A specific question emerged “Should we setup our efforts by product type or by brand?” There are drawbacks and upsides to each of these, and I wanted to layout the ramifications.

Full article HERE.