(By Kipp Bodnar)
Let’s get down and dirty today. Many of my post focus on high level issues and strategy development, because that is so important to the success of any social media effort. Something else that is critical is trying stuff. Yes, I know that seems simple, but most people don’t do it. Organizations build a great strategy. Then approach the tactics and executions as if they were set in stone.
The problem is the strategy has to meet reality. Research can help this, but many times you need to look at tactical executions as a fluid event. The tactics are ever changing, depending on the reactions, or lack of reactions from your customers.
Artigo completo aqui.
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