How to Get Leadership Commitment for Social Media

(Source: www.benphoster.com)

We’re told by the experts that Social Media is a Groundswell. It all starts with “ordinary” people, customers & employees, who group together around a common theme. “It’s grassroots! It’s organic! We just need to enable them!”
Well, this is true…but effectively harnessing that power requires resources and coordination. The fastest way for organizations to get those resources is with senior leadership support.

Ironic? Yeah…I suppose. These technologies were supposed to change the world! We’d move from political decision making to a meritocracy. While this may happen in the future, to prepare your company today you need senior support.
Well, easier said than done…How do you ensure that you get this support?
History should serve as our example. A public declaration outlining the need for change with a signature of leadership sends a message to others that commitment is real.

Aritog completo aqui.