Para os marketers entre nós:
Identityworks – Organization Identity as a Leadership Tool
Identityworks is a fascinating source of information on the practice of developing identities, brands, and logos for organizations. Tony Spaeth, founder of the site, is an internationally known expert on identity who has worked with the likes of Caterpillar, Dow Jones, Eastman Chemical, J.P. Morgan, Malden Mills, Orbital Science, Outward Bound, Sony, and many others.
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