"As marketers embrace new media platforms, social media and viral videos have seen the largest jump in ranking, according to a survey done by the ANA (Association of National Advertisers), BtoB Magazine and in partnership with marketing services firm ‘mktg.' The survey found that 66 percent of marketers utilized social media in 2009, as compared to 20 percent in 2007. Fifty percent employ viral videos, up from only 25 percent in 2007. "
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