Quem acompanha mais de perto o mundo dos Social Media, está ciente da intensa discussão em torno do ROI (Return on Investment) dos mesmos e sua validade. Encontrei este belíssimo post do Olivier Blanchard (um acérrimo descrente no cáculo de ROI para social media) no seu blog, The BrandBuilder, onde apresenta o seu caso em forma de resposta a um post de um outro autor, com supostos casos de sucesso de ROI nos Social Media. Vale a pena ler!
"How do I write this piece without making Peter Kim hate me? I guess I’m just going to have to give it a shot and hope for the best. It’s important to remember that this post isn’t about him. It’s about a piece of content.
None of this is personal. I even think like the guy. (We’ve never met in the real world, so I don’t know for sure.) I have a lot of respect for him and for what I think he does. (We’ve never worked together so I don’t know for sure either.) But I have to be honest, the 101 Examples of Social Media ROI list he published this week is (crap) seriously flawed. Here’s why: Most of these 101 “examples” don’t show ROI at all, “social” or otherwise. Either the title is wrong or the list is wrong for that title. One or the other."
Continua AQUI.
Mto bom!!!
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