(Originally posted on Edelman, by Richard Edelman)
Earlier this week, Goldman Sachs Group unveiled its 63 page report on business practices. According to the Wall Street Journal, the firm “is trying to give investors more insight into how it makes money.” Goldman CEO Lloyd Blankfein, in a video on the firm’s web site, gs.com, reiterates that the client’s interests are always paramount and that the incentives for employees have been realigned to guarantee delivery on that promise.
Yesterday, Samsung (disclosure: a A&R Edelman client) unveiled www.samsungvillage.com, to engage in the conversation and provide information about the origins of a new television product to providing tips to employees on relaxation, and how MD’s are using their new tablet PC.
The standard for corporate web sites is GE (disclosure: a Edelman client) which offers a trending topics section (appends video clips of breaking news), plus sections on environment and innovation. GE executive Beth Comstock is active on Facebook, Twitter and Tumblr. Other employees blog on the main GE site.
The trend is clearly toward merging brand marketing and corporate reputation.
Continues HERE.
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