Harvard-Developed Tool Measures Real-Time Public Opinion on Social Media

(From Fast Company, by Austin Carr)

" Developed at Harvard's Institute for Quantitative Social Science, the technology originally began as the "hyper-accurate estimation, classification, and quantification of unstructured data," says company CEO Scott Centurino, which, in non-science speak, just means the measurement of public opinion from unsolicited data. The company uses sophisticated algorithms and dynamic dashboards to dig through and track massive amounts of information in real-time.

Full article HERE.