Digital Embassies: A Blueprint For Community Engagement

(From EdelmanDigital, by David Armano)

"Upon first arriving at Edelman, I noticed that our language was a bit different when talking about community aspects of social media. Instead of saying “Facebook this and Twitter that” we often refer to the properties organizations manage online as “embassies”. While we work with clients closely in both consultative, strategic and tactical ways, it seemed like the right time to take a step back and focus on what’s really important. Engaging your community. So Call THIS a blueprint if you will for how you and your organization can think about building and managing multiple embassies in a hyper-connected world."