(From Edelman Digital, by Becca Young)
If you do any work on the other side of the play button – as a video content creator or curator – you’ll want to know about some tools to help you manage your video content.
These tools generally focus on two functions:
•Distribute: The more sites that host your video, the better its reach. The challenging task of publishing to and managing multiple accounts is much easier with tools that standardize
•Monitor: The data that can be extracted from online video is powerful, and should go much deeper than number of views. What sections of your video do users fast forward? Are more people watching your content in entirety, or are they dropping off and clicking away before it’s over. Who are these viewers exactly, and what else are they watching?
Full Article HERE.
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