Social Media as the perfect B2B PR Tool

(From socialmediab2b)

The panelists for the Marketing Profs B2B Forum session, It’s Not Your Mother’s PR, covered both theory (traditional public relations vs. PR 2.0) and practice (case studies from three diverse industries about social media integration with B2B public relations), highlighting what is the perfect marriage of social media and B2B PR.

Full article (including case studies) HERE.