New Survey Exposes 5 Key Strategies For Implementing Social Media For Small Business

(by Jeff Bullas, jeffbullas.com)

I have looked recently at how some of the top 100 and the top 500 of corporate America are using Social Media, so this new study by business.com is valuable as it takes a close look at the use of social media by small business (those with less than 100 employees).

The 1,711 small business decision makers surveyed all use at least one social media resource for business-relevant information. The overall average number of social media resources used by participants in this study is 5.9. This does not mean that the average North American small business decision maker uses nearly six different social media resources to get the information they need to do their jobs on a day-to-day basis. It does, however, suggest that small business decision makers who DO turn to social media resources for business information use, on average, nearly six different sources.

Full article HERE.