E para os que acompanham o mundo do social media e redes sociais, aqui fica mais um exemplo de que como as coisas podem não correr exactamente como o planeado.
Nestle's Facebook Page: How a Company Can Really Screw Up Social Media
"Like the Force, Facebook can be a powerful ally — but beware the Dark Side. This is a tale of how a big company can land itself in a PR nightmare in a matter of minutes, all thanks to the power of social media..."
Full article HERE
Nestle and Facebook: flashmob fail?
The analysis by Dennis Howlett HERE
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