Friday, March 19, 2010

Maslow’s Hierarchy of Enterprise 2.0 ROI

(By : Hutch Carpenter, cloudave.com)

You may be familiar with Maslow's Hierarchy of Needs. It's a theory Abraham Maslow proposed in 1943, that provides a pecking order of human needs. At the bottom of the pyramid are physiological needs: breathing, food water, etc. The fundamentals needed for basic survival. The needs then climb the pyramid, becoming more intangible as one goes along: safety, love/belonging, esteem, self-actualization.

The theory's structure of moving from tangible/tactical needs to those that are intangible and more impactful is actually well suited for another purpose. That of the software decision-maker inside companies...

Full article HERE.

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