(from Social Media B2B by Amanda O'Brien)
In the B2B world, tradeshows and conferences are still a major part of our sales and marketing strategies. Once you have been to a few conferences, you know how similar they can all seem and oftentimes overwhelming. There is a lot of information to sort through, tradeshow booths to see and attendees to meet.
We all have read about the benefits of relationship building and taking online relationships offline, but we may not be ready to practice what we preach. Tradeshows are a great opportunity to meet your online connections in person and to meet people in person and then continue the relationship online.
Here are some simple tips to get the most out of your conference time and make sure you are spending your time well and connecting with the right people.
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