Want to Be a Smarter Marketer? Here's What's Worth Learning

(by Patricia Martin, adage.com)

Does someone marketing in today's digital culture need a pricey MBA? Once considered the pinnacle of accomplishment in business, the relevance of the degree has come under question. Clues as to why the criticism might stick could be found at the recent Kellogg School of Management Marketing Conference. Taking a classic approach, event organizers offered scant Wi-Fi and buried the Twitter hashtag in the event brochure. Still, there were important lessons worth learning.