What E2.0 Champions are Doing Right... and Wrong

(from CloudAve by Ben Kepes)

Andrew McAfee, from the Center for Digital Business, MIT Sloan School of Management, believes we’ve reached a tipping point in terms of the acceptance of the tools and techniques of enterprise 2.0.

McAfee sees some positive signs and some danger areas - “We have the opportunity to snatch defeat out of the jaws of success”. The way that’ll happen;

• Declare war on the enterprise;
• Allow walled gardens to flourish – an interesting analogy to Napoleonic land division in Paris where smaller and smaller lots were created all divided with hedgerows – let’s not go there…
• Accentuate the negative – the risks aren’t quite as bad as people make out, don’t dwell on them;
• Try to replace email;
• Fall in love with features - “what’s the simplest possible thing that could work”;
• Overuse the word “social”;
  

Andrew is the father of the Enterprise 2.0 term – while his shtick is getting perhaps a little tired – he’s still got a valuable voice to add to the discussion.