(source: Instigator Blog by Ben Yoskovitz)
As most of you know by now, I’m a big fan of Steve Blank and his book The Four Steps to the Epiphany.
One of the biggest points in his book (and hardest to digest) is about the existence of 4 Market Types, and the importance of understanding which market your startup is in. According to Steve, everything you do as a startup, including product development, sales, marketing, budgeting, hiring, etc. is based largely on which Market Type you put yourself into.
Continua AQUI.
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