By Kipp Bodnar (source: socialmediab2b.com)
In a world where 500 word blog posts rule our everyday reading and information is discovered through social networks and search engines, is there still a place for the 300 page business book? Yes, information may be less scarce today, but much of the information that is available lacks the depth of thinking that only a thoughtful book can provide.
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Tenho o Tribes do Seth Godin na sua versão portuguesa. É um bom livro motivacional, com exemplos interessantes. Não lhe chamaria, contudo, um livro sobre B2B marketing...
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