Tuesday, October 27, 2009

HOW TO: Measure Social Media ROI

by Christina Warren, mashable.com)

Last month, we reported on a survey that found that 84% of social media programs don’t measure return on investment (ROI). The comments in that post indicated that a lot of individuals and businesses want to be able to measure the ROI of their social media strategies and campaigns, but they don’t know where to start.

Artigo completo aqui.

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