Many important business ideas and trends, including Enterprise 2.0 and Social CRM, are rooted in social networking technologies that help individuals come together spontaneously to form collaborative, ad hoc affinity groups.
These new technologies, such as wikis and wisdom of crowds tools, remind us of the essential link between culture and collaboration in creating successful projects.
Given the significance of collaborative groups, I read with interest one particular slide in an SAP-sponsored academic research paper on peer support in enterprise software. This slide portrays the historical relative impact of various technologies on collaboration and information sharing:
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