Para quem quer saber mais sobre o tema aconselho este artigo, descoberto via tweet do Sr. David Armano. Deixo aqui um sneak preview...
"...Personally I’m a huge believer in crowdsourcing. At my agency, Mullen, we’re experimenting with it ourselves, joining with clients to try it out and meeting with as many crowdsourcing companies as we can to determine how best to use it. Why? A. We owe it to our clients. B. Consumers want and even insist on a role in a brand’s voice and content. C. If we don’t, we’re simply leaving it up to someone else to do..."
Podem ver aqui o que já tagged como crowdsourcing neste blog maravilha.
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